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FCA Aims to Ban India’s Mahindra Over Jeep Look-Alike

Case going before International Trade Commission.

by Paul A. Eisenstein on Aug.03, 2018

Mahindra is ramping up U.S. production of its Roxor SUV, which Fiat Chrysler is attempting to block.

Fiat Chrysler Automobiles wants the International Trade Commission to block Mahindra & Mahindra Ltd. from selling its Roxor model through the new U.S. dealership its setting up because the SUV looks too much like a Jeep.

It’s the latest in a series of battles Detroit automakers have faced, many of them in China, as they try to prevent emerging competitors from marketing knock-offs and, in some cases, even using nearly identical model and brand names.

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In the case of the Roxor, FCA’s complaint to the Trade Commissions alleges the Indian SUV is “a nearly identical copy of the iconic Jeep design,” as was ‘modeled after the original Willys Jeep.” (more…)