Detroit Bureau on Twitter

Posts Tagged ‘bmw utility vehicle’

BMW Looking to Go Beyond the X5 (and 6 and 7)

The future may include some truly radical approaches.

by Paul A. Eisenstein on Sep.14, 2018

The latest version of the BMW iNext Concept adopts a more SAV-like body design.

Even as the newest version of the X5 gets ready to roll into showrooms around the world, BMW is looking at ways to expand its presence in the fast-growing market for sport-utility vehicles.

The automaker took what seemed like a big risk when it launched the original X5 “Sports-Activity Vehicle” in 1999, but dmand for high-line utes has grown exponentially, leading it to move down-market, all the way to the base X1, with a new flagship, the X7, set to debut next year.

Plug In!

“We see even more demand from our customers,” said Carson Gruber, the BMW AG marketing executive overseeing high-line products like the X5 and X7, during an interview with TheDetroitBureau.com. “BMW is a learning company….and we’re capable of identifying new trends.”

(more…)