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Genesis Tops JD Power APEAL Survey

Korean up-start topples luxury mainstays, but Detroit mainstream brands also gain ground.

by Paul A. Eisenstein on Jul.25, 2018

The Genesis brand aced another test, a month ago also topping Power's IQS.

Genesis, the upstart Korean luxury brand, has pulled off another surprise, this time landing the top spot in the 2018 J.D. Power APEAL study, surpassing such traditional highline brands as Porsche, Mercedes-Benz, BMW and Lexus.

It’s the latest in a series of coups by Genesis, which was spun off by Hyundai just two years ago. And it comes barely a month after the Korean marque also landed in the top spot on Power’s widely followed In initial Quality Survey. But there were some other surprises in the APEAL report which measures how well individual brands and models are satisfying their owners. Mainstream brands, notably including some Detroit marques, are rapidly gaining ground on the luxury badges that have traditionally led in customer satisfaction.

Beyond the Headlines!

But the industry, as a whole, achieved record levels in the 2018 APEAL study – the name short for “Automotive Performance, Execution and Layout” – the second year in a row that has happened.

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