Detroit Bureau on Twitter

Archive for the ‘Audi’ Category

Green Car of the Year Finalists Revealed

“Green” comes in many forms.

by Paul A. Eisenstein on Oct.30, 2018

The 2019 Insight is Honda's third attempt to market a mainstream, entry-level hybrid: an a possible winner of Green Car of the Year.

Not all that long ago, motorists looking for an environmentally friendly vehicle were likely in for a long search, with only a handful of models on the market. These days, it’s becoming a lot easier, as more and more new alternatives come to market, seemingly almost every week.

And that’s convinced the organizers of the annual Green Car of the Year Awards to expand their program this year. “Green comes in many forms,” they explain, noting that this year will bring new awards for the Luxury Green Car of the Year and the Green SUV of the Year.

Dig Deeper!

The three awards will be handed out at the Los Angeles International Auto Show just a month from now, and could see the jury highlight the wide range of “green” technologies now available to American motorists. (more…)

First Drive: Newer, More Affordable 2019 Acura ILX

In an age of SUVs, a sedan worth checking out.

by Paul A. Eisenstein on Oct.30, 2018

The 2019 Acura ILX A-Spec.

It was the first Japanese luxury brand but, in recent years, Acura has struggled to be more than dead last when it comes to potential buyers’ shopping lists.

That’s begun to change as Honda’s upscale brand has started rolling out some truly impressive updates to its line-up, including the 2019 Acura RDX considered one of the hot prospects for North American SUV of the Year. But the transformation doesn’t stop there, as Acura is demonstrating with the roll-out of its next-generation entry-level sedan.

Reviews You Can Trust!

The 2019 Acura ILX not only gets a stylish remake and plenty of appealing safety, comfort and convenience technologies, it also boasts a surprising price cut, the base model coming in at just $26,895, including $995 in delivery fees. That’s a full $2,200 less than the outgoing ILX – and is actually the same price the luxury brand first asked for when the ILX was introduced in 2012. (more…)

Consumer Reports: Domestic Vehicle Reliability Slipping

Domestic brands struggled in this year's survey.

by Joseph Szczesny on Oct.25, 2018

Toyota and its luxury sibling topped this year's Consumer Reports reliability survey of 29 brands.

Toyota and Lexus came out on top in Consumer Reports annual reliability survey thanks in large part to a cautious approach to adapting to new technology.

However, the Toyota Tundra, the automaker’s entry into the full-size truck segment, slipped off Consumer Reports list of recommended vehicles, Jake Fisher, Consumer Reports director of automotive testing, disclosed during a meeting of Detroit’s Automotive Press Association.

News You Can Trust!

Fisher said overall it was a difficult year for domestic brands as Buick, Chevrolet, Cadillac and Chrysler were among the brands that dropped in the Consumer Report’s new car reliability survey. Honda, which performed well in earlier years, also has slipped, he said.  (more…)

Audi Again Delaying Launch of E-Tron Electric SUV

Software problems blamed, but automaker also faces push for higher battery prices.

by Paul A. Eisenstein on Oct.22, 2018

Audi was ready to take on the industry leader, Tesla, with the all-new e-tron, which will be delayed four weeks.

Audi will delay the launch of its first long-range electric vehicle, the e-tron, by about four weeks, the automaker confirmed, due to a software problem.

It would be the latest in a series of problems that repeatedly pushed back the unveiling of the e-tron, which Audi finally unveiled in mid-September. The German automaker had initially hoped to reveal the electric SUV earlier in the year, ahead of archrival Mercedes-Benz, which revealed its own battery-powered ute, the EQC two weeks earlier.

Product News Now!

According to a report by the Reuters news service, Audi blamed a “software development issue,” the automaker needing to receive regulatory approval after modifying some of the code used to control the electric vehicle’s drivetrain. (more…)

German Automakers Face 50:50 Chance of Collapse, VW CEO Warns

Herbert Diess warns battery-cars could cost jobs – and may not be as clean as promised.

by Paul A. Eisenstein on Oct.16, 2018

VW boss Herbert Diess, left,helps unveil the VW BUDD-e and eGolf Touch electric concepts.

When the U.S. economy collapsed a decade ago two of the three Detroit-based automakers plunged into bankruptcy, surviving only with the help of a massive federal bailout – and that’s the fate that could be facing the German auto industry, as well, the CEO of Volkswagen warned today.

The country’s powerful auto industry faces a 50:50 chance of suffering the same fate that nearly destroyed Detroit’s Big Three manufacturers, Herbert Diess said during a supplier conference in Wolkfsburg VW’s home town.

Business News!

“From today’s point of view the chances are perhaps 50-50 that the German auto industry will still belong among the global elite in 10 years’ time,” said Diess, who was appointed VW’s chief executive earlier this year, following a senior management shake-up.

(more…)

Toyota Rated as Best Automotive Brand

Sixteen auto brands make Top 100 — GM and FCA brands not on the list.

by Michael Strong on Oct.11, 2018

Toyota was the top automotive brand in this year's Best Global Brands Top 100 list, taking seventh overall.

A quick poll of people asking what automaker is the best might net several folks saying “Tesla!” and while it does have a massive market cap, they’d be wrong. The best brand? Toyota.

According to Interbrand’s 2018 Best Global Brands report, Apple was the top company on the list with a valuation of $214 billion. Toyota was seventh on the list at $53 billion, which was up 6% over last year’s result.

Insight!

Overall, 15 automotive brands made the Top 100 list and while there aren’t really any surprises about what ones are on the list, those that are not on the list may be reason to take pause. None of the General Motors brands made this year’s list. The aforementioned Tesla did not make the list either. Nor did any of Fiat Chrysler’s brands. (more…)

Woebcken Out as CEO of VW America, Audi Boss Keogh Takes Over

Bentley's Del Rosso takes over Audi for Keogh.

by Michael Strong on Oct.10, 2018

Hinrich Woebcken is out as the CEO of VW's North American operations, replaced by Audi chief Scott Keogh.

Volkswagen Group of America is shuffling the deck at the top for a new leader, but didn’t go too far to find him: former Audi of America chief Scott Keogh is replacing Hinrich Woebcken as President and CEO.

Keogh, 49, joined Audi in 2006 as Chief Marketing Officer and ascended to President in 2012. He’s played a major role in the near-luxury brand’s continuous sales growth for more than a decade. In fact, sales doubled between 2010 and 2015.

News Now!

Woebcken took over VWofA in January 2016. He came on during a difficult time for the brand as it was in the early stages of dealing with a global diesel scandal, which was uncovered by U.S. federal environmental regulators. (more…)

Audi CEO Rupert Stadler Now Out of Job and Still in Jail

Ousted exec “wishes to concentrate on his defense.”

by Paul A. Eisenstein on Oct.03, 2018

Audi's Board of Management Chairman Rupert Stadler has been fired and remains in jail on charges related to dieselgate.

During any other year, Audi CEO Rupert Stadler would have been a notable presence at the Paris Auto Show where the brand formally introduced to the public this week its new e-tron battery-electric vehicle. But Stadler was a no-show because he remains in a German jail where he has been locked up since June in connection with VW’s diesel emissions scandal.

And even if he eventually beats the charges he now faces, Stadler will have to go looking for a new job. About the same time Audi was revealing the e-tron in Paris, the Volkswagen Group announced that it was terminating Stadler, effective immediately.

Subscribe Now!

In a statement, the company said they had reached “an agreement with Rupert Stadler on the termination,” adding that “Due to his ongoing pretrial detention, he is unable to fulfill his duties as a member of the board of management and wishes to concentrate on his defense.” (more…)

Smaller Paris Show Still Set to Deliver Big Product News

Audi, BMW, Mercedes among the headliners at Mondial de l’Automobile.

by Paul A. Eisenstein on Oct.01, 2018

Audi is ready to take on the industry leader, Tesla, with the all-new e-tron, which will make its public debut at the Paris Motor Show.

It may be the City of Lights but things will be a little darker at the 2018 Mondial de l’Automobile. Otherwise known as the Paris Motor Show, it’s been hit by the same industry retrenchment that has hammered other major shows, including Detroit and Chicago during the last several years.

Among the manufacturers who’ll sit things out for 2018 are Ford, Infiniti, Mazda, Mitsubishi, Nissan, Opel, Subaru, Volkswagen and Volvo, as well as several Fiat Chrysler brands. And several other carmakers are expected to downsize their presence when the show begins with the annual two-day media preview on Tuesday.

Auto Show News!

That said, it will just allow the spotlight to shine more brightly on those brands that have decided to stick with Paris this year. Among the most prominent previews on the docket will be debuts at the BMW, Mercedes-Benz and Ferrari stands. And while some of its Volkswagen Group siblings will be notably absent, Audi will retain a high-profile presence with three important public unveilings. (more…)

Shake-Up at Daimler Takes Zetsche Closer to Retirement

Ola Kaellenius set to become first non-German ever to run the 132-year-old company.

by Paul A. Eisenstein on Sep.26, 2018

Daimler CEO Dieter Zetsche - shown at the 2018 Detroit Auto Show with Arnold Schwarzenegger after debuting the new G-Class SUV.

Dieter Zetsche, the CEO of Daimler AG, will be moving up, and a step closer to retirement next year when he assumes the job of chairman of the German manufacturer’s Supervisory Board.

Easily recognizable with his brush mustache, Zetsche will turn 66 as he hands day-to-day control over to Ola Kaellenius, currently the director of vehicle development for the Mercedes-Benz brand. A 49-year-old Swede, Kaellenius will become the first non-German to head the company since it was founded 132 years ago.

Business News!

“In Ola Kaellenius, we are appointing a recognized, internationally experienced and successful Daimler executive,” said current Daimler Chairman Manfred Bischoff in a statement, adding that “With Dieter Zetsche’s intended appointment as Chairman of the Supervisory Board, we are ensuring continuity for the sustained success of Daimler AG.”

(more…)